Monday, November 13, 2006

Marketing

Example 1: Read on the side of a box in the grocery store (a product obviously aimed at allergy sufferers.)

    • No Wheat
    • No Dairy
    • No Eggs
    • No Soy
    • No Peanuts
    • No Tree Nuts
    • No Fish
    • No Shellfish
    • Made without corn, potato, sulfites, casein, sesame.
    • No artificial ingredients.

What's in the box? Snickerdoodles!

Sadly, since one cookie contains nearly all the carbs I'm allowed for an entire meal, I didn't pick up the entirely inoffensive treats.

And I wondered: are fish or shellfish traditionally found in Snickerdoodles?

Example 2: I picked up some test strips (a product obviously made for diabetics) at the drug-store. They swiped my store card to give me my discount on a couple of sundries, and the register tape I got contained a coupon for savings on boxes of candy. Candy? What are you people thinking?

How's about a break on the $50 co-pays instead...? That would be some great marketing. Better than fish-free snickerdoodles

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2 comments:

  1. HeatherThu Nov 16, 11:09:00 AM

    What do snickerdoodles taste like since they are missing the key ingredients to many tasty snacks? And what non-artificial ingredients are they actually made of?

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  2. St. Elizabeth of CayceThu Nov 16, 07:34:00 PM

    Didn't get to taste them--too many carbs. I'm guessing they were made with rice flour, cane sugar, cinnamon, and vegetable (but not corn) shortening.

    And beef. (Like the trifle on friends?)

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